Designing with clarity, research & the right tools.
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VISUAL CRAFT
I'm a UX/UI Designer with a visual design and illustration background — turning complex, fragmented services into clear, purposeful digital experiences. I use research, prototyping, and AI-assisted workflows to move from insight to tested solutions.
"AI doesn't replace the thinking. It gives me more time to focus on it."
Projects
A mix of client work, personal projects and design experiments — from B2B service design to mobile research and rapid AI-assisted prototyping.
Revolt Customer Portal
Designing a customer-facing portal that made a complex battery recycling service easier to understand, track, and act on.
Simplifying Member Access
Creating one reusable login and verification pattern across Keystone's domestic education platforms and multiple user entry points.
Mapping School Search
Running a mobile usability study on a school discovery map — then redesigning the search logic based on exactly where users got lost.
AI-Assisted Portfolio Build
Designing and shipping this site with AI as the implementation layer — what AI handled, what stayed a design decision, and what the process changed.
Experience
UX/UI Designer
Designing customer-facing flows for a large education platform — leading research, IA, and high-fidelity UI, and shaping how users discover and engage with learning content.
UX/UI Designer
Designed the customer-facing digital platform for a battery recycling service. Led UX research, wireframing, high-fidelity UI design and usability testing end to end.
UX Design Intern
Supported research and interface design across product features — contributing to user flows, wireframes and design-system components alongside the core team.
Freelance Designer & Artist
Visual design, illustration and brand identity for independent clients — keeping a strong foundation in craft and aesthetics that informs every part of my UX work.
Skills
How AI fits into my design process
I use AI as a thinking partner and accelerator — not a replacement for user understanding. Here's where it adds real value across my workflow.
Discovery & Framing
Turning a fragmented brief into sharp research questions before any pixels — mapping stakeholders, goals and the real problem to solve.
Research Synthesis
AI-assisted clustering of interview notes, thematic analysis across sessions, and faster identification of patterns and pain points.
Concept Exploration
Rapidly generating and stress-testing design directions, content structures and information-architecture options.
Prototyping
Using AI to build interactive prototypes faster — moving from a written brief to a testable artifact in days, not weeks.
Usability Testing
Drafting test scripts, generating edge-case scenarios and synthesizing post-test findings into clear next steps.
Let's talk.
I'm currently open to new opportunities. If you're looking for a UX/UI Designer with a strong research foundation and an AI-assisted workflow — I'd love to hear from you.
Based in Västerås, Sweden · Open to remote, hybrid and on-site roles.